PartnershipTudor returns to motorsport
TUDOR joins the brand-new Visa Cash App RB Formula One Team as an official partner, powering the team to the front of the grid.
TUDOR has established a long legacy of competing on the racetrack. TUDOR supported winning teams during the golden era of motorsport, starting with the Tudor Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR is returning to the grid once more.
Visa Cash App RB is a brand-new Formula 1® team supported by TUDOR. The team has undergone a radical shake up, not just in terms of the striking livery which features TUDOR branding, as do the drivers’ race suits, but across all departments, from management to engineering, as it sets out on a new adventure aimed at making it a Formula 1® front-runner.
“Tudor has always been fueled by a daring spirit, a consistent will to do things differently,” says TUDOR CEO Eric Pirson. “And this spirit—we call it Born To Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.
Challenging the status quo
in formula 1®
“We are delighted to welcome Tudor to our team. They have a long history in motorsport, dating back to the ‘60s when they first got involved in sports car racing, as well as historic racing and rallying” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”
"Born to dare" is all about
TUDOR does things its own way. After all, that’s what being “Born To Dare” is all about. The new Visa Cash App RB partnership speaks to that. Slapping the TUDOR name on a winning car is easy. But choosing the right team to support is another story. It means supporting the team that shows promise and shares a daring ethos and a fighting spirit. One that’s ready to take on the challenge of racing to the front of the pack from behind. That’s why TUDOR joined Visa Cash App RB. The TUDOR way is to give it your all, rise to the challenge, and dare to try something new.
VISA CASH APP RB
With more than 350 race starts and counting, Red Bull’s Italian Formula 1® team has been one of the sport’s most consistent and important competitors since 2006. Launched as Scuderia Toro Rosso and charged with bringing future champions to the grid, the team was successful in launching the top level careers of a generation of drivers who have gone on to win races and world championships in Formula 1® and beyond. The success continued following the teams’ 2020 rebrand as Scuderia AlphaTauri, with victory at the Italian Grand Prix in its first season. Now reborn with an expanded mission to battle for the sport’s biggest prizes, Visa Cash App RB team is powering into a new era of competition at the pinnacle of motorsport.
High-tech look
Back in early 2024, TUDOR announced its return to motorsport, partnering with the new Visa Cash App RB Formula One team. To mark the occasion, TUDOR created a team-exclusive version of its Master Chronometer certified Black Bay Ceramic, complete with a blue dial that matches the team's striking livery. Now you can finally wear the same watch as drivers.
Visa Cash App RB Formula One Team likes to wear
